About Mildred Hofkes
Mildred Hofkes is founder and owner of Bureau Hofkes Reputation Management (BHRM) and founder of the independent platform NieuwBestuur. She has managed since 2010, the National Reputation Congress, an annual event for executive managers, board members and regulators.
In 2009 she published a management book, ‘Change of Power, solutions for the new managerial elite’. Through years of research into the leadership of businesses and public sector organizations, Hofkes has developed a new perspective on managing: ‘New Leadership’. From this vision she developed the New Leadership Model for Governance, which she recently presented with success to 80 managers and regulators at the 4th National Reputation Congress in The Netherlands. In October 2013 became a member of the new ‘shadow cabinet,’ an initiative of Hans Biesheuvel, former head of middle and small enterprise association MKB-Nederland, to provide an alternative, entrepreneur-inspired vision on government policy. Mildred serves as Shadow Minister of Leadership Renewal and, together with her fellow shadow ministers, writes provocative columns on her ministerial speciality in the Netherland’s largest daily newspaper, De Telegraaf.
Hofkes is a much sought after consultant in the field of strategic reputation management and ‘New Leadership. With her team, she helps executive managers, boards and regulators to look ‘from the outside in’ and helps them measure their reputation and stakeholder value.